Fairey explained that he grew up listening Punk Rock in the mid '80s, and discovered Hip-Hop via Run-DMC, and Def Jam Recordings artists such as LL COOL J, Public Enemy, and The Beastie Boys. "In the early 2000s, I began making portraits of Hip-Hop pioneer heroes of mine," he said. "The series included Chuck D and Flavor Flav from Public Enemy, Slick Rick, Biggie, and LL. Around 2009, I met LL, who had seen some of my art, including large paste-ups of his portrait and a painted mural I did of him in Brooklyn.
We had lunch together and discussed life, art, and music, including our favorite Hip-Hop albums. I told LL that, of course I loved all of his classics, but a life-changing album for me was 'It Takes A Nation of Millions to Hold Us Back' by Public Enemy. He said, 'That’s an all-time favorite of mine too.' I replied that the album is nothing short of a 'sonic and lyrical firestorm,' to which LL replied, 'That’s one of the best descriptions I’ve heard of that album!'"