LL COOL J's third single "I Can't Live Without My Radio" was the one that put him where he deserved to be. A great majority of the public had no idea what LL looked like, and as hard as it may be to believe, there was a time when not every rap song had a video. In fact, the majority did not. Without question, the most talked about scene in Krush Groove was LL's short, but extremely effective performance of the first verse of his latest release.
In an audition scene, the late Jam Master Jay, D.M.C. and Dr. Jeckyll (the late Andre Harrell) & Mr. Hyde tell a young and energetic LL that auditions are over for that day. L yells for his "Box!" and proceeds with the performance, which would become Hip-Hop "water cooler talk" for weeks to come.
In an episode of The Foundation podcast, Alonzo Brown aka Mr. Hyde explained, “Russell Simmons putting LL in Krush Groove the way that he did was very much intentional. It speaks to Russell’s genius. LL didn’t have a video for any of his previous singles and his cameo in that movie was his video, and the album was right behind it. It worked much more effectively than a video would have.”