Snoop Dogg And Dr. Dre Launch Canned 'Gin & Juice' Beverage

Snoop Dogg And Dr. Dre Launch Canned 'Gin & Juice' Beverage

Published Tue, February 13, 2024 at 12:15 PM EST

Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice by Dre and Snoop Dogg, the first ready to drink product from their new premium spirits company, with a surprise performance at the Super Bowl LVIII after party in Las Vegas on Sunday.

The drink's name is based on Snoop & Dre's massive Grammy nominated hit "Gin & Juice" from Snoop's 1993 debut album Doggystyle.

"Together, we always try to create magic, we're having fun being creative, and everything about this product is really us," says Dr. Dre. "There's passion behind it, and friendship and love and a culture. We're shooting to make everything we do magnificent, and fortunately, most of the time we hit the target."

"Look where we're at in our careers," says Snoop. "Look at our age and look at what we've done, and we still love each other, so why not do something together?

The beverage comes in four flavors - Apricot, Citrus, Melon, and Passionfruit. Gin & Juice By Dre and Snoop will be distributed nationally through Southern Glazer's Wine and Spirits, the largest beverage distributor in the U.S. The spirit company will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders from On The Rocks Cocktails.

In addition to Dr. Dre and Snoop Dogg, investors include Jimmy Iovine, Main Street Advisors, Marc Rowan and Tom Werner

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