Last year Master P and Snoop Dogg signed a distribution deal with Post for Snoop Cereal and Broadus Foods. "We are talking about diversity and changing the game and I think it's incredible," Master P said at the time.
Snoop Dogg and Master P have accused Walmart of shelving their cereal away from the main floor. In a lawsuit filed earlier this week, Snoop and P accuse the retailer of intentionally concealing their product.
"Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs," Walmart told TMZ. "Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint."