"Look where we're at in our careers," says Snoop. "Look at our age and look at what we've done, and we still love each other, so why not do something together?
The beverage comes in four flavors - Apricot, Citrus, Melon, and Passionfruit. Gin & Juice By Dre and Snoop will be distributed nationally through Southern Glazer's Wine and Spirits, the largest beverage distributor in the U.S. The spirit company will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders from On The Rocks Cocktails.
In addition to Dr. Dre and Snoop Dogg, investors include Jimmy Iovine, Main Street Advisors, Marc Rowan and Tom Werner