2. The 900 Number
Those who remember the late 80s-early 90s may also remember how popular 900 numbers were. These numbers, or "chat lines," which predate the spread of cell phones, charged the caller a set price for the call, and an additional charge for every minute after. Fortune tellers, entertainers, and adult entertainers alike raked in big bucks from these numbers.
In an effort to promote He's The DJ, I'm The Rapper Jazzy Jeff & The Fresh Prince created one of these 900 numbers. The number grossed a reported $10 million in two years. The line, which charged $2.00 for the first minute and .45 cents for each additional minute, offered relationship advice, the inside scoop on "the Hip-Hop scene" or a chance to chat with Jeff and The Prince.