The Grandmaster Awards were held at Las Vegas' Keep Memory Alive Event Center, and were hosted by Fab 5 Freddy and New York Times best-selling author Shaka Senghor. Nas, and Ice Cube gave speeches honoring Ra and Face, while Gayle King, actor Terry Crews, Flavor Flav, Doug E. Fresh, and Rap-A-Lot Records founder J. Prince were among the celebrities in attendance.
The Hip-Hop Grandmaster Award includes a financial stipend for the recipients in an effort to "empower the artists to further their creative and artistic endeavors.” Horowitz curated the event along with the Paid In Full board of directors, which include Ben’s wife Felicia Horowitz, Steve Stoute, Michelle Ebanks, and producer Quincy Jones III. The selection committee which aids in choosing award recipients is comprised of an advisory board consisting of Nas, Fab 5 Freddy, and Ralph McDaniels of Video Music Box.
Regarding the honor, Rakim told Vibe, "I'm really at a loss for words. A lot of things go through your head, you know? Sacrifices and decisions that I made. I always considered myself an underground artist, because I never really had big radio records. So, you get to the point where you realize, you doing it for a cause, and you’re not doing it for the money. It’s a blessing man, that things like this come along."
Scarface spoke about his honor as well. “I’m at a loss for words. I’m really grateful that people would even consider me to receive something so prestigious as a Grandmaster."