Jay-Z, whose title is NFL Music Strategist released a statement on 9/8, the day of the announcement. "Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay said of the Pulitzer prize winner. “His deep love for Hip-Hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
“As Ambassador of Entertainment in the City of New Orleans I have to agree with the fans that Lil Wayne should be a part of this celebration as well,' Master P posted to X. Cam'ron spoke about the selection on his It Is What It Is podcast. "I love Kendrick Lamar, I loved the pop-out," he said. "I think he’s one of the top artists of this generation, period. Hate the selection. It’s not really a secret. Lil Wayne had a problem with somebody before who’s kinda part of the organization running it. This is payback. "Hating in this age is crazy," his co-host Ma$e added.