Kendrick Lamar has been announced as the headliner of the Apple Music Super Bowl 2025 Halftime Show. The halftime concert will be presented by Apple Music, and Jay-Z's Roc Nation will executive produce along with Jesse Collins. The show airs February 9, live from New Orleans. Super Bowl LIX marks Lamar's second time performing at the Super Bowl Halftime, as he performed in 2022 alongside Dr. Dre,Snoop Dogg, Mary J Blige, 50 Cent, and Eminem.

“Rap music is still the most impactful genre to date,” he said. “And I’ll be there to remind the world why. They got the right one.” Lamar's IG announcement was posted earlier today (9/8), and simply reads, "Super Bowl LIX. New Orleans. February 2025. #AppleMusiHalftime. The post has been viewed almost two million times.