Wiz Khalifa has entered into a new business — shrooms. On Thursday (June 30), the rapper, who's already well known as a weed enthusiast and businessman, announced he’s launching a new naturally occurring psilocybin and mushroom wellness brand called Mistercap.
The rapper teamed up with Ontario, Canada-based company, Red Light Holland, for the brand. Red Light Holland already produces, grows and sells psychedelics in the Netherlands, and Wiz is working with the company on magic truffles there, Billboard reports. No, he's not skipping out on the U.S. The goal is to launch home-grown natural (non-psychedelic) mushroom kits in the States, Europe and Canada by the end of the year.
Although the sale of psilocybin (the active ingredient in “magic mushrooms”) is still illegal under federal law, there's been a wave of decriminalizing it across the country. Oregon was the first state to decriminalize psilocybin mushrooms and legalize them for therapeutic use in 2020 — and so far, they've been decriminalized in Denver, Colorado (the first city in the nation to do so); Oakland and Santa Cruz, California; Washington DC; Somerville, Northampton, and Cambridge, Massachusetts; and Ann Arbor, Michigan. The Nation reports the psychedelic industry is projected to grow to a $10.75 billion business by 2027, making Wiz's pivot into the industry even more timely.
“We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly,” Red Light Holland CEO/director Todd Shapiro said in a statement. He adds that Wiz is “uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.”
