Swizz Beatz is hosting a pop-up roller skating rink in Saudi Arabia. The spot is part of the AlUla On Wheels Festival, which is taking place in the historic city of AlUla. The theme of the pop-up is early Hip-Hop culture and is open until Oct. 22.

“If you know me, you know I love roller skating," he told Page Six. "There is no other feeling quite like the energy of a skating rink. Bringing the first immersive roller skating experience to AlUla is an incredible honor.

“To merge … roller skating and local culture… at this ancient, and almost mythical location is really special,” he added.

In 2021, Swizz launched the creative agency Good Intentions in Saudi Arabia, with the pop-up roller skating rink as one of its first projects. There will be concerts and DJ performances picked by Swizz over the weekends.

“AlUla on Wheels is the ultimate expression of feel-good nostalgia,” he said, “To bring the world’s freshest music and all-star talent to an open-air skate rink in the ancient city is a dream come true.”