When GQ's Fraizer Tharpe appears doubtful that Push is working on a new album already (he generally puts two years between projects), Pusha plays a new song and compares the flow to that of the late Notorious B.I.G.
"This is a new era for me. Don't you hear the flows, you hear the tones, you hear the character? Listen, remember what B.I.G. sounded like in '94?” he asks. “Then he turned to the Frank White persona by '96. By '97 it was full blown, Life After Death swag—but you saw that maturation. You heard it from the original 'One More Chance' to the remix when he found Frank White, It's a big difference. There's a big difference between Ready to Die and Life After Death. By the time the transformation is done [my craft] will be mastered and ready. You'll have a niche product."