BEVERLY HILLS, CALIFORNIA - JANUARY 10: 80th Annual GOLDEN GLOBE AWARDS -- Pictured: Rihanna attend the 80th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 10, 2023 in Beverly Hills, California.
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Jay-Z's Roc Nation to Help Organize Rihanna's Super Bowl Halftime Performance

Jay-Z's Roc Nation to Help Organize Rihanna's Super Bowl Halftime Performance

Published Tue, January 17, 2023 at 12:17 PM EST

Jay-Z's Roc Nation is reportedly assisting Rihanna with her upcoming halftime performance at Super Bowl LVII on Sunday, February 12, 2023.

A report published on Friday (1/13) by CapitalFM stated that Jay-Z, who signed Rihanna to Def Jam in 2004 when he was president, called Rihanna "a woman of humble beginnings who has surpassed expectations at every turn." He added that she's "one of the most prominent artists in history."

Rihanna will reportedly receive a twelve-minute performance slot, and she told E! that she wasn't quite sure whether she would bring guests or perform alone. "Twelve minutes? You could actually do that by yourself," she said. "But it's one of those things where you can decorate it however you want. So whether I choose to do it for myself or whether I choose to bring some of my peers on, I don't know what I'm gonna do yet. It's gonna be great either way."

Jay-Z's Roc Nation entered into a multiyear partnership with the NFL to enhance the league's live game experience and amplify their social justice efforts. In a 2019 press conference, he spoke of his work with the league.

"I'm really into action-I'm into real work," he said. "I'm not into how it looks. How it looks only lasts for a couple of months until we start doing the work. I've been in this position many times. Take Tidal as a great example. Now, people look at it today, people have a different outlook on it. But at the time, people didn't see what was going on. If protesting on the field is the most effective way, then protest on the field. But, if you have a vehicle that you can [use to] inspire change... you can speak to the masses and educate at the same time."

Roc Nation was responsible for last year's historic halftime show which featured Dr. Dre, Mary J Blige, 50 Cent, Eminem, Kendrick Lamar, and Snoop Dogg.

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