J. Cole was searching for some inspiration, decided to search for his name on YouTube, and wrote a song to the first beat that popped up. The new song, "Procrastination (Broke)" is produced by Bvtman, and like so many things Cole touches, comes with a message that puts his art into perspective.
“It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to cut through,” Cole told Bvtman in a text explaining why he decided to go ahead and release the song. “On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this. This is some s— that would normally stay in the vault, but I don’t want to hold onto the music like that no more. This is for you and whoever else need to hear it. God bless bro and keep doing what you do!”