Memphis legend Gangsta Boo will have her legacy honored with a new merch line.

Her longtime partner, Emmet Flores is the force behind the launch, which is supported by the late rapper's mother, Veronica Wells. Ten percent of profits will go toward the Stax Music Academy in Memphis, one of the last places Mitchell visited while she was still alive. 

“Stax is a legendary soul label,” Flores told ROCK THE BELLS. “It’s like the Motown of Memphis. It had Isaac Hayes and Al Green. They turned that into a museum and adjacent to the museum is a Music Academy for teens. They teach the kids music theory, they play instruments, they sing, they know how to run the recording consoles, they teach them recording engineering, they teach the music business—it’s amazing. I got a private tour from Isaac Hayes Jr., so that was brilliant."

Flores said it was really important to pay homage to Stax, not only because of its incredible legacy but because it was important to Gangsta Boo (Lola Mitchell).

"What was really important to me was, it was one of the last places Lola went to while she was alive," he said. "She was so excited to go to Stax. So that's one way she’s giving back to Memphis because she loves Memphis so much. She was out here [in Los Angeles], but every day, all she talked about was Memphis.” 

For more information on Gangsta Boo’s legacy, merch and charitable efforts, visit www.queenofmemphis.com.