Blerds
Black nerd culture has only become a term in recent years but in the late 80s, before it existed, there was De La Soul — serving as a beacon of light for smart, eclectic rap fans everywhere.
When De La Soul (Posdnous, Trugoy The Dove, and Maseo) arrived with their influential debut, 3 Feet High and Rising in 1989, rap was going through a transition of sorts. During a time when the genre was becoming edgier, and experimenting with street realism courtesy of acts like NWA, De La Soul, and their witty take on Hip-Hop, relationships, and just life, felt refreshing in a way that few artists ever manage. Right from the start, De La Soul pushed away conventional trends and wholly embraced their individuality. Their zany confidence, quirky cool, and clear-eyed perspective created an eclectic hodgepodge of sound and style that made them immediately relatable to an entire flock of fans. And their free-spirited approach to music resonated. De La made it feel good to be a little different, a little weird.
"Most rappers fit in with the same style which everyone else is doing and which audiences have accepted," Posdnuos told Melody Maker back in '89. "But a lot of them have therefore become trapped in their own image because once you start along a certain route it's hard to get off of it. A lot of rappers that I know are witty and funny, good guys, but once the lights come on they feel that they have to conform to 'cool.' We don't – what you hear on the album is how we are in real life. The craziness is a part of our actual personalities."
Their confidence translated into their videos. They were loose, funny, real, and just plain enjoyable.
"De La Soul has the best visuals of people having fun," Queen rapper Homeboy Sandman told ROCK THE BELLS. "'A Roller Skating Jam Named Saturday,' 'Itsoweezee,' 'Me, Myself and I'... these videos, it was fun-loving hip-hop."