PLUG THE PRODUCER: Lil Jon
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Plug The Producer: Lil Jon's Brand of Crunk

Plug The Producer: Lil Jon's Brand of Crunk Takes Over the Mainstream

Published Wed, November 2, 2022 at 9:00 PM EDT

Lil Jon is more than just crunk's greatest ambassador. The Atlanta superstar is the man who took the sound to the charts. In the late 1990s, Lil Jon & The Eastside Boyz ramped up the energy and turned up the aggression with a new sound that began in hole-in-the-wall clubs around the A. "Get Crunk (Who U Wit?)" became a regional anthem, but it was just the beginning.

Over the next five years, crunk music would go from local phenomenon to global, chart-topping sound. And Lil Jon's production style made crunk that was built for stadiums; as his production would grace everything from Ice Cube singles to megahits from Usher. In the process, Jon helped cement ATL as the homebase for hits, and he kickstarted a movement that reinvented the city's sound. Crunk's production style would inform later styles like trap and snap music, kickstarting a new wave of Dirty South rap for a new generation.

We singled out some of his best productions to showcase Lil Jon's signature sound and versatility.

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