Grab a spoon and some almond milk, Snoop Loopz, (seriously, could the name be any better?) is on the way to your local grocery store through Snoop Dogg's Broadus Foods business.
Master P, who began a working relationship with Snoop when he signed with No Limit after departing Death Row back in 1998 (Snoop recently purchased and relaunched Death Row), shared the announcement on Instagram. P is a collaborator on the product and encouraged Snoop to get into the cereal game following the release of his Master Crunch, Mashed reports.
"It's great to have diversity on the shelves," Master P said on the Master Crunch website. "The more we make the more we give back to the community. It's all about building economic empowerment at home, in the communities, where we live."