The G.O.A.T.
The album title and acronym G.O.A.T. was a declaration, and a reminder that LL COOL J is one one of the game's best and brightest lyricists, but it delivered an unintended result.
"G.O.A.T.," which stands for Greatest Of All Time, has become one of Hip-Hop's go-to phrases when fans are describing MCs who they feel are deserving of the accolade. The term has spread outside of Hip-Hop to include athletes, artists, and anyone who could be rated as the best in their field. Boxing legend Muhammad Ali claimed often that he was the greatest of all time, but he never used the acronym.
"It's beautiful. To be able to make that contribution to the world? I'm just glad that people saw the vision, and it turned into an everyday word," LL told Adam Graham of The Detroit News in a recent interview. He also explained the genesis of the wildly popular acronym. "It was Earl 'The Goat' Manigault the streetball legend, and Muhammad Ali, the greatest of all time," he said. "I took those two things and I put it together and I came up with The G.O.A.T., the greatest of all time. I just made it an acronym, and I guess it stuck, huh?"