Kurtis says the road to "Christmas Rappin" was a rocky one. He told ROCK THE BELLS that his demo was turned down many times.
“We got turned down twenty-one times! Twenty-one 'no’s'—and the twenty-first was from the owner of an independent label called Panorama Records run by the man that would sign Run-D.M.C. three years later – Cory Robbins," he explained.
It took John Stainze, who was from Britain and worked with Phonogram Records (a division of Mercury), to convince his colleagues in the L.A. office to sign Kurtis after he received the demo from J.B. Moore. According to Blow, the terms of his deal stated that his first single needed to sell at least 30,000 copies in order for him to release a second single. The second single needed to sell 50,000 in order for him to record an album. “Christmas Rappin'” sold 370,000 in its first year, and his follow-up, “The Breaks,” sold 870,000 in its first year. A full-length album was next.