LL COOL J's Rock The Bells Festival, the premiere Hip-Hop festival experience returns for its third year at Newark, New Jersey's Prudential Center on June 28, as part of the North to Shore Festival. Rock The Bells is partnering with Black Promoter Collective (BPC), to produce and deliver a world class Hip-Hop experience that honors the legacy of the culture, while helping to shape its future.

This years festival features the electrifying performances from Hip-Hop icons, which are synonymous with the Rock The Bells brand, as well as immersive Hip-Hop experiences, exclusive merch, interactive activations, and cultural showcases.

“After two sold-out festivals, we’re excited to continue building on that momentum and bring Rock The Bells Festival to even more fans, said LL COOL J, Rock The Bells' founder. "This is an opportunity to expand our reach, celebrate Hip-Hop culture on a larger scale, and collaborate with incredible talent and brands. As we grow, we remain dedicated to honoring Hip-Hop’s legacy while pushing it forward, ensuring it continues to thrive for generations to come.”

"This partnership with Rock The Bells is a defining moment, not just for Hip-Hop, but for the business of live entertainment,” said Shelby Joyner, President of Black Promoters Collective. "Together, we’re delivering a next-level experience that not only honors the legends but also provides a platform for the next generation of talent." Stay tuned for line up info and more, coming soon!