Kendrick Lamar sat down with Apple music's Ebro Darden and Nadeska Alexis and discussed his upcoming Superbowl Half Time performance. In the discussion, Lamar explained that the performance will be a PG Lang production. "That's my team, 30 credible individuals and five extraordinary executives," he says of multi-media company that he co-founded with Dave Free.
"It's all PG Lang. It's us sitting day in and out with the edits, the production, the stage design, the music, and everything across the board." Speaking of the 13 minutes that he'll get to perform, Lamar says, "'Mr. Morale' is an hour and thirty minute tour, and we have t smack it all the way down to 13 minutes. I love being present. I respect the past, but how I feel now is the L.A. energy that I'm bringing to New Orleans."