Joey Badass attends 2021 Revolt Summit at 787 Windsor on November 11, 2021 in Atlanta, Georgia.
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Joey Bada$$ Launches Impact Mentorship Program For Men Of Color

Joey Bada$$ Launches Impact Mentorship Program For Men Of Color

Published Wed, November 1, 2023 at 10:00 AM EDT

Joey Bada$$ has launched a new mentorship program aimed at men of color in the U.S. and Puerto Rico. The Brooklyn rapper said he's been silently working on the project for a while now, as Hip-Hop Wired reports.

“I’m excited to announce that I’ve been silently working on a free mentorship program for men of color in the US & Puerto Rico called @impactmentorship,” the “Paper Trail$” rapper wrote on Instagram. “Inspired by my friend @sophchangnyc & @unlockherpotential. I recruited an impressive network of incredible mentors in the areas of ART, CULINARY, FASHION, FILM/TV, MEDIA, MUSIC, SPORTS.”

Specifically, the program aims “to commit to a man of color’s professional development and growth by sharing expertise, experience, wisdom, insights, guidance, and constructive criticism,” according to its website. The program was inspired by Unlock Her Potential, which provides free mentorship for men of color 18 years and older. Per the website, the program is built on the concept of empowering Black men. "We believe wholeheartedly that mentorship can help provide a path to professional and financial independence. In addition to career guidance, one of the most critical gifts the mentees receive is confidence," the site reads.

So far, Jaylen Brown of the Boston Celtics, fashion designer Tremaine Emory, and 19 Keys have all been announced as mentors in the program.

Joey recently sat down with Method Man for SpringHill’s new series Two Ways About It. He discussed how he got his start, admitting he told a white lie to get more attention on Youtube.

“I used social media – YouTube being the platform at the time – as my in,” he said. “It’s crazy because one day I just kind of had the vision. Like I was coming home from school and it just dawned on me like, ‘Yo, I’m nice. That’s one. Number two, all I gotta do is show the world that I’m nice.’ It’s one thing to do it with just putting the songs out on YouTube and hoping people discover your shit, but I’m like nah I need a real freestyle moment. My vision was I’ma send it to Worldstar [Hip Hop] and they gon’ put it up. They ain’t never posted, at that time. So I’m like alright, you know what? I’ma just put it on YouTube, but what I’m gonna do is, I’ma do a little marketing ploy on the title. So I uploaded it and the title that I put was, ’15-year-old Freestyles for Worldstar Hip Hop.’ And my first manager, he discovered it and one morning I was going to school, I got a direct message and he said, ‘I just saw your video on Worldstar Hip Hop.' I was like 'Wow, look at God. The shit worked.' I’m laughing internally because I’m like, he ain’t even see it on Worldstar! He just thought he did because of the psychology that I put on the video.”

Joey dropped the official video for his newest single, “Fallin" back in April

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