It all started with the controversial "Like That" track from Future and Metro Boomin's We Don't Trust You, which features Kendrick Lamar taking shots at Drake and J.Cole. Kendrick addresses the duo's 2023 release, "First Person Shooter" with the line "Yeah get up with me , fu*k sneak dissin'/First Person Shooter, I hope they come with three switches." On "First Person Shooter" J. Cole spat: "Love when they argue the hardest MC/Is it K-Dot? Is It Aubrey? or me/ We the big three like we started a league".
Later in the song Kendrick snapped: “Think I won’t drop the location ,I still got PTSD/ Motherf–k the Big 3, n****, it’s just big me”. He then references Drake's For All The Dogs album. "For all your dogs gettin’ buried, that’s a K with all these nines, he gon’ see Pet Sematary.”
Check out Cole's statement above.