“We wanted to let people know we still from the hood, that we never forgot about our people," Doodlebug said further. Speaking of the crossover audience that the Grammy winning trio amassed on their debut, Reaching, Doodlebug says that the label was afraid that the new project might alienate that audience. “They wanted another 'Rebirth of Slick'," he said, speaking of their gargantuan debut single. “When they heard how belligerent it was, how funky, they felt they couldn’t market it to the mainstream, ie white people. They felt it might offend them, make them uncomfortable.”