Though Sleeping Bag Records had existed as a dance music label since 1981, "Fresh Is The Word" introduced Sleeping Bag to many Hip-Hop fans. In 1985, Sleeping Bag started its subsidiary Fresh Records, which specialized in rap releases, and signed artists such as Just-Ice, Stezo, MC EZ & Troup (who would later record as Craig Mack), T La Rock and EPMD. Kurtis Mantronik signed EPMD and produced "Success Is The Word," which was the future Boogie Down Productions' debut single. Before calling themselves BDP, KRS-One and Scott La Rock released "Success..." under the moniker "12:41."
The success of "Fresh is The Word" and "Needle To The Groove" created the demand for Sleeping Bag/Fresh Records' first full length album, titled appropriately The Album. As many pre-CD albums often did at the time, this album contained seven songs, which would be considered an EP today. Included in those seven were the two previously released singles, and a "Mega Mix" essentially giving us only four new songs. The demand for new Mantronix music was so great, that there were no complaints. The four new songs were embraced and a couple became big hits, eclipsing the previously released songs.