“[We were] coming into our own and taking on social issues out there,” Pepa said in 2020 of the group’s early ’90s evolution. “That was the time of AIDS and trying to raise awareness. ‘Let’s Talk About Sex’ [and] one of my favorites ‘You Showed Me’ — songs like that were us coming into our own and [finding] out what we stood for. That was having a voice, different [from] early on. Hurby was involved with the music, of course. But we were still able to express ourselves and who we were.”
Blacks Magic would be released in March 1990, and the album would remain on the charts and airwaves for more than a year and a half. Singles and music videos like "Let's Talk About Sex" and "Expression" became regular fixtures on MTV and BET, as any perception of Salt-N-Pepa as novelty act was washed away by their commercial and critical triumph.
For Salt, in particular, Blacks' Magic was affirmation that Salt-N-Pepa was not merely the creation and brainchild of a svengali; she and Pepa may have began as novices all those years ago when her former boyfriend asked her to recruit her friend for his rap idea. But now, they were seasoned pros, and they knew how to make hit records. They would parlay their confidence into their next project, 1993s Very Necessary. That album would become Salt-N-Pepa's best seller; a blockbuster record that completed the group's evolution from 80s round-the-way upstarts to 90s chart-toppers.
But it's Blacks Magic that stands as their greatest musical statement. It's an album that has been overshadowed by so many other classics, but it's a polished and purposeful collection of pop-friendly rap songs that prove that combination doesn't have to illicit groans and eye-rolls. Salt-N-Pepa were always hitmakers of the highest order. With Blacks' Magic, they made it clear that they had something to say. And something to prove.
“Initially, I don’t think [Hurby] took me seriously,” Salt said in 2020. “He was like, ‘Yeah, right, g’head, I’d like to see you try.’"
Mission accomplished.