AMP version
Wiz Khalifa

Wiz Khalifa Launches Mushroom Wellness Brand

Wiz Khalifa Launches Mushroom Wellness Brand

Wiz Khalifa has entered into a new business — shrooms. On Thursday (June 30), the rapper, who's already well known as a weed enthusiast and businessman, announced he’s launching a new naturally occurring psilocybin and mushroom wellness brand called Mistercap.

The rapper teamed up with Ontario, Canada-based company, Red Light Holland, for the brand. Red Light Holland already produces, grows and sells psychedelics in the Netherlands, and Wiz is working with the company on magic truffles there, Billboard reports. No, he's not skipping out on the U.S. The goal is to launch home-grown natural (non-psychedelic) mushroom kits in the States, Europe and Canada by the end of the year.

Although the sale of psilocybin (the active ingredient in “magic mushrooms”) is still illegal under federal law, there's been a wave of decriminalizing it across the country. Oregon was the first state to decriminalize psilocybin mushrooms and legalize them for therapeutic use in 2020 — and so far, they've been decriminalized in Denver, Colorado (the first city in the nation to do so); Oakland and Santa Cruz, California; Washington DC; Somerville, Northampton, and Cambridge, Massachusetts; and Ann Arbor, Michigan. The Nation reports the psychedelic industry is projected to grow to a $10.75 billion business by 2027, making Wiz's pivot into the industry even more timely.

“We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly,” Red Light Holland CEO/director Todd Shapiro said in a statement. He adds that Wiz is “uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.”

Wiz is excited about the potential for his latest endeavor.

“Launching Mistercap Magic Truffles in the Netherlands and creating other Mistercap natural mushroom products and Home Grow kits is gonna be dope,” the rapper said in a statement. “We are building something special and are excited to grow with the industry.”

Related posts

Rapper Juicy J of Three Six Mafia performs onstage during Once Upon a Time in LA Music Festival at Banc of California Stadium on December 18, 2021 in Los Angeles, California.

Juicy J Puts a Weed-Laced Spin On the "500K Or Dinner With..." Challenge

Mar 12, 2022

Styles P of The LOX performs onstage during day 2 of 2021 ONE Musicfest at Centennial Olympic Park on October 10, 2021 in Atlanta, Georgia

Styles P Calls Out Snoop Dogg, Wiz Khalifa and Others in Weed Smoking Challenge

Feb 01, 2022

Redman attends Kathy Hilton x Halo Dog Collar National Pet Month Garden Party on April 26, 2022 in Bel Air, California. (Photo by Jon Kopaloff/Getty Images)

Redman On the National Cannabis Party: "We are About Education For Our People"

Apr 30, 2022


Ja Rule performs during the 2022 Lovers & Friends music festival at the Las Vegas Festival Grounds on May 15, 2022 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images) news

Ja Rule Says New Music Is Coming for 'Black Is Beautiful' NFT Holders

new music

Big K.R.I.T. Drops New Single "Extra Credit"

STYLES P celebrates 20 years of "Good Times" at in New York City, Aug. 18, 2022 news

Styles P Celebrates "Good Times" In NYC


DJ Clue Believes Rap Artists Should Spend More Time Penning Their Lyrics