The video was launched in conjunction with Astro Project’s launch of 11,111 digital donuts Astro Donuts, which function as digital keys that can be used to access the video’s materials, including 3D models and character animations.
In other Snoop news, his forthcoming sports comedy, The Underdoggs has added Tika Sumpter, Mike Epps, George Lopez, and Andrew Schultz to the cast. The film, directed by Charles Stone, is billed as "The Bad News Bears in the world of Youth Football, and tells the story of Jaycen Jenning, “2J’s” (played by Snoop Dogg), a former NFL superstar who, after a run in with the law, agrees to coach a youth football team in lieu of prison in the hopes of relaunching his fledgling career.
Check out Snoop's new animated video above.