In their first campaign together, Snoop Dogg, his wife, children and grandchildren are the face of SKIMS' 2022 Holiday campaign. The Kim Kardashian-owned company is described as "a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear."

Snoop & fam posed in SKIMS popular Cozy Collection and Fleece Sleep Sets.

"The Broadus family will definitely be wearing matching SKIMS this holiday season," Snoop said via statement. “I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits.”

2022 has been a very busy year for Snoop. In addition to his now iconic performance and the Superbowl LVI Halftime Show with Dr. Dre, Mary J Blige, 50 Cent and Eminem, he also acquired his former recording home Death Row Records. In the acquisition, he reportedly now owns the brand and master recordings of the legendary label's biggest projects. Snoop also made major moves in the NFT and virtual reality spaces in addition to clothing and food deals and partnerships.

On the eve of the 30th anniversary of The Chronic, Snoop and Dr. Dre are reportedly in the studio working on a new project as well, as a 20-part series that chronicles the history of Death Row Records.