Shaquille O'Neal returns to one of his early loves, Hip-Hop, with his new single, "King Talk."
Shaq teased the track, which features Ghanian rapper Blackway, back in February. Produced by Koko, the single marks Shaq's first foray back into rap since his last album, Respect, in 1998. With the playoffs in full swing, he felt now was the opportune time to drop the track, which is now available on all streaming platforms via Hive Music/Position Music.
“KoKo and I have been sending beats back and forth for a minute now and after he played me this one, I knew I had to jump on it. I’ve been waiting for the perfect moment for a collab with Blackway and this was it," Shaq said in a press release. "This is the type of record that gets me hyped like I’m walking out for game seven of the finals. The lyrics and vibe of this track was so perfect for the moment when LeBron James set the NBA scoring record and I knew I had to share it with the world—a king recognizes a king. It was crazy to see so many people connect with the song when they heard the teaser, just like I did when we created it."
Blackway said the song is about claiming space as a leader.
“King Talk is about being imperious, unbeatable, at the absolute top of your game,” says Blackway. “When KoKo and I were working on it, we wanted to get into the mind of a great athlete—a true GOAT and convey that energy. There’s no one that fits that description like Shaq himself. We sent the track to him and next thing we know, we see a video of him dropping it in a DJ set, in front of tens of thousands of people. It got even crazier when he agreed to hop on the record. For those who don’t know, Shaq’s never had a bad verse and this is no exception. I still can’t believe we have a song with my personal favorite athlete of all time.”
Shaq, Blackway and Koko have plans to release more music but in the meantime, check out the lyric video for "King Talk" below.