Something In The Water launched in 2019 as an annual event, and it was a success; with performances by Missy Elliott, Dave Matthews Band, Pusha T, SZA and many others—including a surprise appearance and performance by Jay-Z. But the Virginia Beach festival was cancelled in 2020 and 2021 due to COVID 19. It looks to make a triumphant return.
"The festival was meant to bring the community together," Pharrell said. "Ease racial tensions and bring about economic development opportunities."
In 2021, Virginia Beach police shot and killed Williams' cousin, 25-year old Donovan Lynch during a night of chaos and violence at the Oceanfront. Virginia Beach officials said that the shooting was justified because Lynch brandished a firearm. Afterwards, Pharrell vowed not to bring the festival back to Virginia Beach, because the city is run by "toxic energy." Fellow Virginia Beach native (and frequent Pharrell musical collaborator) Pusha T revealed earlier this month on an episode of The Pivot that the festival would be moving to D.C.