Nicki Minaj is collaborating with MaximBet on a multi-year, global partnership designed to connect the brand with a female audience. The rap superstar will also be special advisor to the MaximBet Board of Directors, contributing to the company’s iGaming plan and serving as Creative Director for Maxim magazine itself.

"Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding," Maxim says on their official website. "All designed to bring together entertainment, sports, celebrity and betting." 

"Nicki Minaj, the award-winning, most successful female rapper of all time, entrepreneur and media mogul, is bringing her artistry and influence to the world of sports betting through a multi-year, global partnership with MaximBet," the website announces. "Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold."

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant  businesswoman,” said Daniel Graetzer, CEO, MaximBet. “Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.” 

Minaj is excited for the partnership.

“I don’t think I’ve ever been prouder of a collaboration,” Nicki said in a statement. “Merging business savvy power moves with my natural, creative, sexy, fun and fashion-forward expression is just so spot-on as it relates to this partnership. I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”