"We’re taking over the grocery stores. Giving the culture game. It's ok to have more than one product. Product outweighs talent," he wrote.
The No Limit founder also explained that each purchase would go to help Operation Smile, an organization dedicated to providing medical services to children who suffer from cleft conditions.
“LA GREAT SNOW CONES is more than a family-owned snow cone company, it’s a movement to making a difference in the lives of families and communities," Master P wrote on IG. "We stand for integrity, hard work and giving back. We strive to provide snow cones that are deliciously made with the highest quality. Our motto is ‘The more we make, the more we give. Every time you purchase our LA GREAT SNOW CONES, you are making a difference. We are honored to support Operation Smile. Together, we make it possible for children who suffer from cleft conditions, to receive surgeries and a new smile so that they may reach their full potential in life.”
In other P news, he's set to hit the road soon. He'll team with R&B legend Keith Sweat to headline the forthcoming Kingz of R&B and Hip-Hop: Best of Both Worlds tour set for later this year or early next.