This song serves as the soundtrack to Kith Spring 2024, which features Cam’ron as the face of this season’s campaign.
Kith Founder, CEO & Creative Director, Ronnie Fieg, executive produced the song and tapped his friend and collaborator Cam’ron to deliver an original verse on an instrumental produced by Swizz Beatz.
The set for the campaign and film is staged in a New York City subway car with flowers by Venus et Fleur.
Kith Spring 2024 Delivery releases on Friday, February 9.