On Tuesday (July 5) Kanye West revealed a teaser for a new concept car, the "DONDA Foam Vehicle." A rough sketch of the vehicle with the caption, "DONDA FOAM VEHICLE CONCEPTUALIZED, DESIGNED, MANUFACTURED, IN THE UNITED STATES AMEN," was shared by DONDA, Ye's creative production company named after his mother Donda West.

Because of Kanye's close relationship with Tesla CEO Elon Musk, there is speculation that Tesla may be assisting with the production of the vehicle, which is boxy-shaped, sits high off the ground, and appears to have larger wheels in the rear. No release date or technical specifications have been given about the vehicle.

It was also announced that footwear designer Steven Smith, who has worked for several companies including Adidas and Nike, has been appointed head of DONDA's Industrial Design division.