NAPA, CALIFORNIA - MAY 28: E-40 of Mount Westmore performs on Day 2 of BottleRock Napa Valley on May 28, 2022 in Napa, California.

E-40 Launches Tycoon Vodka

E-40 Launches Tycoon Vodka

Published Mon, March 20, 2023 at 2:48 PM EDT

E-40 continues to expand his spirits empire with the official launch of Tycoon Vodka.

It's the latest addition to Earl Stevens Selections. Currently, E-40’s alcohol line includes more than 15 different still and sparkling wines, a golden lager beer, E. Cuarenta Cerveza, E. Cuarenta Tequila, Tycoon Cognac, Kuiper Belt Bourbon, and Kuiper Belt Gin. He also has a range of pre-mixed cocktails. 

As for Tycoon Vodka, it's a six-times-distilled vodka distributed by Southern Glazer’s. Just last December, his Earl Stevens Chardonnay was given a thumbs up on Hodda & Jenna where it was described as "creamy," "easy," and "party-friendly."

E-40, who owns 100 percent of his company, spoke to AfroTech about entrepreneurship in 2022.

“Rome wasn’t built in a day. The proof is in the juice,” he said. "And I’m nine years into this and I’m thankful it’s been successful. It’s been lucrative. It’s an arena that fits me. I always tell people — same hustle, different product. It’s the same hustle as my independent career with rap. I was one of the first independent CEOs/rappers that invested in himself and took it to other heights. So, I’m very grateful. I’m there from start to finish from the beginning to the end. That’s why I always try to be an inspiration to the new and old generation to show, ‘Hey man, this is a route you could take,’” he said. “It doesn’t have to be my route, but you could take whatever route you good at. I wanna show that there is a way, you just gotta apply your time to it.”

You can purchase Tycoon Vodka now for $44.95 at Uptown Spirits.

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