Roc A Fella records co-founder and entrepreneur Dame Dash sat down recently with Shannon Sharpe of Club Shay Shay and when the subject of the recent murders of young Rap artists surfaced, Dame pulled no punches. “It’s an algorithm that needs to be stopped” Dame said. “The algorithm that, if you like to look at trolling and beef and it pops up on your phone – YouTube should stop paying when people put up beef. The algorithms are what’s controlling us right now. Instead of people paying attention to a negative algorithm, they should pay attention to a positive one. It’s just a program.”
Dame said further that family killing family instead of your real enemy, is your enemy tricking you. “We’re aware of it, but we keep doing it. My rule of thumb is that I’m not hurting anyone with the same color skin as me, period. It keeps things peaceful. Our dysfunction is profitable, but what needs to be profitable is our love and our unity.”
Pop Smoke, Young Dolph, Drakeo The Ruler and Snootie Wild are some of the bigger names of Rap artists who’ve been murdered recently, but Chii Wvttz, TDott Woo and Nas Blixky have all been murdered or critically injured in recent weeks. The murder of Chii Wvttz prompted New York Mayor Eric Adams to call for a ban of “drill music” from social media.
Soren baker, author of The History of Gangster Rap says: “Drill takes the rap to a modern level of violence. Drill is basically gangster rap driven by social media beefs and social media tactics. It’s real time reaction to music and violence.” Baker says further: “Artists have gotten killed because they say ‘I have a beef with this person and this is where I am’. The efficiency of releasing these songs, with their real-time taunts leads to the violence happening.”