Snoop Dogg Says He Should Be Running Death Row Records
By Kiani Belgrave
The iconic Death Row Records is a staple of West Coast hip-hop music. Established by Dr. Dre, Suge Knight, The D.O.C. and Dick Griffey in 1992, the label quickly became the most prolific independent label coming out of the West Coast as they released multi-platinum albums like Snoop Dogg’s Doggystyle, Tha Dogg Pound’s Dogg Food, and Tupac’s All Eyez On Me.
The label started to dismantle in the late ‘90s after Pac’s untimely death, the incarceration of Suge Knight, and the departure of Dre and Snoop as they formed Aftermath. Now owned by The Blackstone Group, Death Row Records is attempting to revamp as their 30th-anniversary approaches in February 2022.
During a recent interview with the Million Dollaz Worth of Game podcast, Snoop Dogg told hosts Gillie and Wallo the label would be better off with him.
“I think all of Death Row should be in my hands,” Snoop said at the 48 minute-mark. “I should be running that shit. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that. I think they should give me that and let me run that shit with the merchandise out, with the music all over the world. [Add] some new West Coast acts.”
Snoop Dogg continued by adding that if he is successful with his new role as an executive at Def Jam, it is more likely that he can get a job at Death Row in the future.
“It’s just a lot of heat over there, and it’s not being handled right,” he said. “But a little birdie told me it may fly my way, and if it do, you’ll get everything that I told you … If I can get Def Jam poppin’, what could I do with Death Row? Just imagine that.”
Snoop explained how much Death Row was inspired by the work of Rick Rubin and Russell Simmons as they got their start in the recording industry, saying Def Jam was the place where “hip-hop originated.”
“So when I got the opportunity, my main focus on Def Jam Records was to go and help the artists, give them love, give them wisdom, guidance and understanding, and teach them some tricks I learned in the game; to diversify their portfolio, to not just be rappers, to not just be artists but to be superstars, superheroes, so to speak.”
What do you think? Should Snoop step into a job as an executive at his home label, Death Row Records? Stay tuned for more on this and other hip-hop news.